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PropertyPro Realty · Real Estate
Key Result
3x lead conversion rate
CRM-integrated click-to-call, power dialer, and automated follow-up for 500+ agents — cutting response time and tripling conversions.
PropertyPro Realty is a regional brokerage with 500+ agents competing for Zillow and website leads in a speed-to-lead market. Agents used disconnected tools — CRM in one tab, personal cell phones for calls, manual SMS follow-up. CloudUCaaS unified lead routing, click-to-call, preview dialer, and drip campaigns into one agent workspace integrated with Follow Up Boss.
PropertyPro Realty
3x
Conversion lift
< 8 min
Response time
500+
Agents onboarded
94%
Agent adoption
PropertyPro's 500+ agents averaged 4+ hours to respond to online leads — losing listings to faster competitors. CRM and calling tools were disconnected, call activity wasn't logged automatically, and broker-level reporting was manual. Peak spring season overwhelmed inbound routing.
CloudUCaaS integrated click-to-call on property pages, a preview power dialer inside Follow Up Boss, instant lead routing by territory, and automated SMS/voice drip sequences for cold leads. Supervisors gained real-time dashboards showing response time, talk time, and conversion by agent and office.
Average lead response time dropped from 4 hours to under 8 minutes. Lead conversion rate tripled within one quarter. Broker-level reporting replaced manual spreadsheets, and agent adoption reached 94% within 30 days of launch.
“We went from losing leads overnight to calling them in minutes. Our agents love having everything in one screen.
Phased approach that kept the client operational throughout the engagement.
Weeks 1–3
Follow Up Boss API, call logging, disposition sync.
Weeks 4–5
Territory rules, SLA alerts, overflow handling.
Weeks 6–8
Preview dialer, SMS/voice nurture campaigns.
Weeks 9–10
Agent training, supervisor dashboards, go-live.
Screenshots and visuals from the delivered solution.
Technologies Used
Development ServiceConnect your dialer, call center, and communication tools with CRM platforms
Development ServiceCustom web applications built with React, Node.js, Laravel, and modern frameworks
Development ServiceCustom VoIP software solutions for call centers, enterprises, and telecom providers
Development ServiceSeamless integration of APIs, CRMs, payment gateways, and third-party systems
Let's discuss how CloudUCaaS can deliver measurable outcomes for your real estate organization.
